Is Nothing Sacred? Not At The Movies.

Why was movie attendance down in 2004? Desmond Ryan thinks it might just have something to do with the insulting and infuriating decision of the nation’s multiplexes to preface films with up to a half hour of over-loud commercials and horrid previews. “Taking in a movie used to provide an oasis from the avalanche of hucksterism in our daily lives. If you pay your own good money for a movie or, for that matter, Internet service, nobody should be allowed to intrude on it with ads.”