Study: Broadway Audience Is Out-Of-Towners

“Confirming many long-held beliefs, a new demographic study shows that 6 in 10 Broadway audience members do come from outside the city and its suburbs, and that the single most important factor in ticket buying is “personal recommendation.” The study, conducted by the League of American Theaters and Producers, a trade group, found that during the 2003-4 season only 16.7 percent of the Broadway audience came from inside the New York City limits, with an additional 22.9 percent coming from suburban areas in Connecticut, New Jersey and New York. About half of the 2003-4 crowd came from the rest of the United States, while a little more than 10 percent consisted of international tourists.”