Jingle Sell – It’s Over

“The jingle, as anyone with a television knows, is a vanishing art form. It is too quaint, too corny, too oldschool for our ironic times. Naming your product in a commercial for your product is just tacky, say advertising executives. Modern pitchmen prefer pop songs that create a mood or spark an emotional association or conjure up some sort of vague but potent lifestyle-oriented craving that, if all goes as planned, attaches to a product and translates to a sale. Which leaves the jingle writers scrambling to adapt to a world that has suddenly turned its back on their wares.”

Source: Boston Globe - 01/09/05