Name-Brand Tragedy

When celebrities donate their abundant cash to charitable causes like tsunami relief, it’s usually assumed that they are calling attention to their own regular-guy generosity as much as genuinely trying to help out. But does the motivation even matter? “Is this charity-plus, a kind of righteous one-upmanship with public relations benefits? Or is it smart fund-raising, recognition that in a society saturated with pop culture even tragedy sells better with a name brand attached.”