A TV Network For Everyone

“As the parade of special-interest TV networks marches on, the trick for programmers is to be both broad enough and narrow enough to stay afloat. Too general and they lose the benefit of selling a targeted audience to advertisers. Too narrow and there isn’t the interest level to support their product. If you can pinpoint an audience of 10-15 million households who do not have enough programming choices, you can pitch a network for them.”