The Arts Audience: Last-Minute Buyers

The ticket-buying habits of arts groups are changing. “Across the board, concerts in general, everyone is waiting longer to buy tickets than five years ago. It used to be, you had a window that started six weeks out. Now, that’s shrunk to three or four weeks, and you see a lot of sales in the week before the concert occurs. The trend creates several problems for performing-arts groups…”