The idea that people will buy all their music, movies and books online is just wrong. Look at how savvy bookstores, record stores and video rental companies are changing the customer experience. “It’s the customer – that would be you – who designs the shopping experience now. The notion that all books and discs will soon be bought online, or that independent stores must be crushed between e-tailers and chains, ignores how inseparable ‘shopping’ is from ‘lifestyle’.”