Changing Patterns In NY Theatre

How are people deciding to go to the theatre in New York? It’s changing: “Our research shows if you’re a young person in your 20s and you want all New York has to offer, you read Time Out New York or The Village Voice. In other words, the Times is less important, and nothing beats word of mouth. Well, one of the things we’re interested in is how to build word of mouth as news coverage shrinks.”