Attack Of The Killer Logo

The new Connecticut uber-agency on culture and tourism needed a logo. So a design firm came up with an abstract logo meant to evoke the agency’s diverse mandate. Now there are big protests. “Instead of criticizing the art (“Have a conversation about art? Not me!”) they attacked the cost. “This thing cost $10,000!” Of course, focusing on the final price tag disregards that such designs can cost much more (Hartford Stage’s new logo went well above $10,000); that the fee included months of meetings with state committees; that this was a Connecticut designer with a world-class reputation giving a deep discount.