With MoMA now charging $20 just for the privilege of getting in the door, other museums are sure to follow with higher admission charges of their own. But such hikes are not only inconvenient, says Jeff Weinstein, they threaten to undermine the very mission of art museums. “Without dependable government grants, museums think they must be run like Wal-Marts in order to survive,” but by setting their price scale according to what the high rollers will pay, museums run the risk that no penniless youth will ever set foot inside. And assuming that today’s penniless youths are tomorrow’s millionaire entrepreneurs, as some of them certainly are, MoMA is risking the interest of an entire generation for short-term profit.