So Tivo is finding ways to hit us with commercials, even as we fast-forward past them in programming. “TiVo officials contend that the new features will not be any more intrusive than the “thumbs-up” icons that already appear during some commercials and shows. But to some customers, the impending advertising changes smack of betrayal from the innovators whose hard drive-based gizmo lets TV viewers record programs, fast-forward through ads and pause at will.”