Giving Ground – Arts Philanthropy In Canada

A new portrait of philanthropic giving to the arts in Canada points to some big challenges. “Less than 2% of the population make financial donations to the arts sector. The average donor is described as being over 45 (57% of donors), university-educated (38%), and with a household income exceeding $50,000 (71%). Nonetheless, while the value of donations is increasing – 22% from 1997 to 2000 – the number of donors has actually decreased, a worrying trend for the future.”