Tapping A Diverse Array of Pocketbooks

Alvin Ailey American Dance Theatre is known far and wide not only for the skill of its dancers, but for the fundraising acumen of its management and board. The company’s annual gala alone raised 11% of its annual budget last year, and this year’s event is expected to do at least as well. “The Ailey company’s success at raising funds is due in part to its special cachet. Ailey always insisted on having a multicultural group of dancers, even as his works celebrated his own African-American heritage. So the Ailey has always been both an ethnic institution and a colorblind one.”