The British TV Crisis

British television is in trouble. “Everything about British broadcasting at the moment points to too much television relying on the unsustainable business model of the 30-second ad slot. The current industry woes are mere detail against the broader ongoing issues of imminent analogue switch-off, BBC Charter renewal and the droning cultural lament about the general depravity and worthlessness of current screen fodder. We know from experience that crises are a cyclical part of the business, but the changes in technology, audience behaviour and the expectation society has of its linear media mean that we are now at a turning point for our great broadcasting institutions, some of which, at least, will not survive the next decade.”

Source: The Guardian (UK) - 11/22/04