Tivo Adds Ads (No More Skipping)

By March, one of Tivo’s top features – the ability to skip ads – will be circumvented. Viewers will see ads if they try to skip commercials. “For viewers, TiVo’s new strategy means the technology famously christened “God’s machine” by Federal Communications Commission Chairman Michael K. Powell is rapidly becoming a marketer’s best friend, proving that try as they might, consumers cannot hide from marketing.”

Source: Los Angeles Times - 11/17/04