Hollywood’s Tyranny Of The Box Office Gross

Movies used to spend weeks and months in theatres building audiences. No more. That all important opening weekend box office pretty much defines whether or not a movie is a hit. “Over the years, America’s dream factory has sent thousands of different stories out into the world, but every weekend Hollywood itself endures exactly the same tale: One movie is crowned the box-office champ, another is tagged a big loser, and some of the city’s biggest actors and producers, watching years of work end in crashing commercial disappointment, reach for the Maalox.”