A major study of dance audiences has been completed in Chicago, with researchers attempting to quantify the impact of dance on the average citizen, and to further determine exactly who is likely to attend a dance performance and why. Among the study’s findings: women are a whopping 71% of dance attendees; intellectual stimulation finishes behind aesthetic beauty on the list of reasons that attendees enjoy dance; and very few audience members can tell the difference between modern, classical, and jazz dance without labels to help them.