Bucking The Trend: MoMA’s Fundraising Triumph

As New York’s Museum of Modern Art settles into its spectacular new Manhattan home, it’s worth noting that the process MoMA underwent to reach this point was a triumph of modern non-profit fundraising. In the middle of a recession, in a period during which New York suffered a horrific terrorist attack, and at a time in which many non-profits all but threw in the towel as far as fundraising, MoMA managed to raise $858 million to design and construct its new building.