Is Iceland The New Canada?

Taking a page from Canada’s book, the nation of Iceland is attempting to lure American filmmakers to its shores. But unlike Canada, the reasoning behind the come-on is more than just financial: Icelanders go to more movies than residents of any other nation, and locally made films often get lost in the Hollywood shuffle. “The hope is that these filmmakers will bring revenue into a country that has struggled to diversify beyond fishing, and that the American and European crews will bring their expertise. The theory is that these skills will be passed along to local filmmakers, [and] the production values of Icelandic films will be raised.”