Can Fame And Street Cred Coexist?

The new partnership between the UK’s National Theatre and the small, scrappy Shunt Theatre is raising eyebrows within the industry, and in fact, the Shunt originally passed up a chance to perform one of its shows at the National, for fear that it would be attracting the wrong crowd. But when the head of the National offered to help the Shunt acquire its dream theater, the temptation was too great to ignore. “By acquiring this striking new space and allying itself with the National Theatre, Shunt significantly increases its profile and ability to attract new fans. But it also risks undermining its underground credibility and alienating core fans.”