The Little Label That Did

Nonesuch Records has always been an anomaly in the world of the American recording industry. More than merely a collection of artists, this label actually inspires loyalty in its customers, many of whom will go out of their way to purchase a Nonesuch album, sure that their money will not be wasted. Indeed, the “tiny, vigorously eclectic label… has become a kind of American cultural institution. It has an influence far out of proportion to its size, and some think it could be a guidepost for a record industry in desperate need of direction.”