How big a risk is New York’s Museum of Modern Art really taking by hiking its admission price to $20? Well, if it’s local competition that matters, the Empire State Building only charges $11, but seeing Scary Spice on Broadway will run you $90. MoMA is also counting its new “coffee shops, movies, and relaxation areas” to make it an all-day destination, but some observers point out that museum attendance has plateaued in recent years. The real answer? No one has any idea whether the price hike will make any difference at all to MoMA’s attendance.