Meet The New Head DJ, Same As The Old One

Satellite radio is supposed to be the answer for music fans who have been driven away from the FM dial by generic, preprogrammed formats, personality-less disc jockeys, and other components of the broadcasting horror known as Album-Oriented Rock. But it just so happens that the guy at the helm of one of the two satellite broadcasters is the very same individual who sent traditional radio spiralling down the toilet 30 years ago! This time, though, his addiction to audience research and marketing data might just work in the listeners’ favor: after all, satellite radio has the bandwidth to create a station for everyone, making one-size-fits-all radio unnecessary.