“The UK government wants to switch the country to digital television to free up broadcast frequencies and to encourage technology that allows for more channels and a clearer signal.” To that end, it has mandated “switching off” analog signals completely by 2012. “Ultimately, the change could affect between 80 and 90 million television sets. Currently, about half the households in the UK have digital television through either cable, satellite, or the free-to-air service Freeview.”