News Alliance – Public Radio And Newspapers

An increasing number of public radio stations are getting their news reporting from newspapers. “The journalistic and promotional deals range from occasional on-air interviews of newspaper reporters to elaborate newscasts based in print newsrooms, but they carry similar benefits. Pubcasters gain access to large news staffs, investigative resources and the credibility of the area’s news leader. And the dailies, eager to retain or build readership, gain exposure to news consumers who may not be in the habit of subscribing.”

Source: Current - 09/07/04