BBC Going For Quality, Say Director

New BBC chairman Mark Thompson says the BBC is to undego a “significant change of direction”, moving away from reality and lifestyle shows in a drive for excellence. “Excellence is above all what audiences expect the BBC to strive for – and because of the licence fee and because the BBC doesn’t face the same commercial pressures as our competitors, they expect us to strive for it with more conviction and consistency than anyone else.”

Source: The Scotsman - 08/31/04