Will Cable TV Peak? (In 2009?)

A media analyst predicts that cable TV’s inroads on capturing audience from broadcast networks will peak by 2009, collectively attracting about 57% of prime-time viewers. That’s up from 53% in 2004 and 43% in 2000. But that will be it, he says, unless cable networks choose to cut profit margins by ramping up spending for programming.”

Source: USAToday - 08/25/04