UK Media Discovers Ethnic Consumers

UK TV and radio stations have discovered that non-white consumers have money. “A few years ago, businesses were obsessed with the pink pound and grey pound, launching charm offensives at gay and older consumers. Now, they’ve turned their attention to ethnic minorities and the brown pound, worth £32 billion according to a recent advertising industry report. The airwaves have changed as well. At last, it seems, black consumers are being taken seriously.”

Source: The Observer (UK) - 08/22/04