BalletLab As A Product

Phillip Adams’ BalletLab has a short history – it was founded by Adams in 1998 – but the company has already made an impressive impact in Australia and abroad, having already toured to Beijing, Mongolia, Britain and Europe.”Product is what it is. But I’m not embarrassed about my art, and I’m an artist with a pretty clear vision of what I want to say to the world. I am a damn fine schmoozer and am one of those people that get out there and are not ashamed to say ‘this is my gear and I think you will like it’. I think there’s a place for it not just in the Australian scene, but in the international arena.”