Romance publisher Harlequin Enterprises intends to woo them back, but for now many readers have strayed from the genre, irresistibly attracted to other kinds of books. “Explosive growth in the market for women’s fiction, particularly in newer genres like chick lit and women’s thrillers, has been drawing readers away from traditional romance novels, those formulaic bodice-rippers stocked with hunky heroes and love-conquers-all endings.”