When A Movie Is Too Bad To Review

The new Alien Versus Predator movie is about as critic-proof as it gets; sci-fi fans have been anticipating the movie for a long time. So why did the movie studio not allow critics to see the movie before it opened today? This tactic is usually only used when a film is so bad, the critical word will sink it… Instead, banning the critics ensured AVP would be the subject of stories around America with critics speculating on how bad it must be.

Source: Toronto Star - 08/13/04