Anime Through The Underground

“Anime is everywhere. The global sales of Japanese animation and character goods, an astonishing 9 trillion yen ($80 billion) has grown to 10 times what it was a decade ago. Much of that growth has occurred in North America and Western Europe, where young people have embraced this distinctive style of popular culture, one which extends well beyond the wide-eyed beauties, cute animals, and giant robot battles anime represents for the most casual consumers.”

Source: MIT Technology Review - 08/11/04