Whatever Happened To The Nasty, Churlish, 90s Man?

“Once upon a time Sexist Lad ruled the radio. He was the ‘slob with a gob’, baiting his employers and flirting remorselessly with female guests before reducing them to tears.” In fact, Alpha Males might have been the official UK Broadcast Symbol of the 1990s. But as it turns out, that kind of caveman mystique wears thin fairly quickly, and the new generation of radio stars tend to be either women, or a noticably less aggressive breed of “regular guy.”