“James Truman, editorial director of Condé Nast, has developed a prototype of a luxe and glossy fine arts magazine that he hopes to begin publishing in 2006. The magazine is designed, he said, to bring visual art, or at least a magazine about it, to the masses.” The philosophy of the as-yet untitled magazine will be to treat art pieces as just one more type of desirable object to be coveted by consumers. Rather than adopt the high-minded intellectual tone of most art magazines, Truman plans on using his publication to tell what he calls “curated stories” about art and the people who create it.