The hot new things in magazines? New publications with stories about the products they advertise. “While some traditionalists gag at the notion of these so-called mag-a-logs, fretting that the line between advertising and journalism is already too blurry at many magazines, the publishing industry has little interest in anything else. Confronted by an advertising recovery that seems to be skipping magazines and by marketers who are demanding ever more direct access to their readership, publishers see shopping magazines as a low-risk, cheaper alternative to investing in less product-oriented titles.”