How Blockbuster Hopes To Stave Off Extinction

Many have predicted the death of the video rental business. But Blockbuster, America’s largest video rental chain, is fighting back. “Blockbuster is expanding programs that let customers trade both videos and video games. The strategy is to transform Blockbuster from a place you go to rent a movie to a place you go to rent, buy or trade movies and games: new or used, in store or online.”

Source: The New York Times - 07/27/04