This Summer – Reruns Rule

This was supposed to be the summer that year-round TV programming took hold. No repeats, new series… “We’ve heard all these big grandiose announcements about the year-round programming and what a great strategy it is. We’ve seen no evidence to back up the rhetoric. In fact, we’ve seen quite the opposite.” CBS, the only network running reruns, is the only network doing well. “Midway through the summer season, CBS is the only major network to increase its number of total viewers, adding 3 percent to an average of 8.5 million.”

Source: The New York Times - 07/21/04