The Art Of Giving Credit

Film credits are usually just a part of the film to be gotten through these days. In fact, most modern movies leave almost all their credits for the long, slow scroll at the film’s conclusion, lest the audience be bored by the lack of creativity. But to Saul Bass, those credits were a true art. “The daubed graffiti credits that open West Side Story, the crumbling statues in Spartacus, the scratchy modernist posters and sleek corporate logos of his later work all carry his measured approach to expressing a story in, as he put it, ‘some metaphorical way’. That approach is the subject of an extensive exhibition which opens [this weekend] at London’s Design Museum.”

Source: The Telegraph (UK) - 07/17/04