Reinventing The TV Schedule, Part II

American TV networks are changing their schedules in fundamental ways. “Giving new meaning to mind-numbing, phony “reality” and other unscripted shows occupy 20 percent of the lineup. This season, five new phonality shows are on the card. Last year, there were zero. An addict will be able to watch cow-eyed love seekers; rapacious, amoral yuppies; and psychologically damaged females seven days a week, in 13 of the 15 prime-time hours before 10 p.m. It’s part of a youth-crazed, bottom-line mentality that also finds reruns written into the start of the schedule for the first time, helping to bump every trace of first-run scripted series TV from Saturday nights.”