Lost In Translation

Italian sculptor Eleonora Aguiari had no idea, when she wrapped a 19th-century sculpture in red tape as part of an exhibition of her work, that “red tape” has a political meaning in English and American society. So she was a bit confused when a British ad agency contacted her, asking if she could wrap, for instance, an ambulance in red tape as part of an ad campaign for the UK’s Conservative Party. Aguiari was further confused by the fact that the ad agency is called “Saatchi,” and was initially under the impression that her work had caught the eye of the famous collector Charles Saatchi. Once the confusion was sorted out, however, the sculptor turned the spin doctors down, saying that “my ideas are not for sale.”