How Mass MOCA Changed A Town

Mass MOCA has been open five years. And the contemporary art center far away from the cities has changed its host town. “Once a sleepy, economically depressed mill town, with the state’s highest unemployment rate and lowest downtown occupancy rate, North Adams has changed. According to state government figures, unemployment has declined to less than 6 percent from more than 18 percent in the late 1980’s. A study conducted by the museum shows that the storefront occupancy rate, which was below 30 percent in the mid-1990’s, now stands at 75 percent. In the last five years eight restaurants have opened in North Adams. About 120,000 people a year visit Mass MOCA, the center says.”