The Curse Of The Big Advance

Hari Kunzru “received a sum approaching £1.25m for the UK, American and European rights to his first novel, The Impressionist, and, around the time of its publication, he was so predictably and so tediously hyped, there was every reason for assuming that he would soon disappear – yet another literary shout reduced to a whisper. For the truth is that however many long-haul air fares and pieces of groovy Sixties furniture an advance buys you (I gather he likes Verner Panton), such immensely fat deals are more a curse than a blessing. Even if, by some miracle, the first book is a hit, the second is doomed.”