Jonny Hurst is the newly-chosen Bard of the Boots, or soccer “chants laureate.” Hurst beat 1,500 entrants for the post, more than 100 times as many as applied for Andrew Motion’s job (as British Poet Laureate) last time it fell vacant. Most of them, like him, not only sing chants but write them and try to get football crowds to adopt them. His brief is less onerous than that of the poet laureate, who is expected to produce poems about big public events, whether or not these are interesting. The chants laureate has to watch matches and compose a selection of chants reflecting key moments throughout the 2004-05 season.”