Anything For A Buck

With legal music downloading services like iTunes being judged as unqualified successes in the digital marketplace, you would think that the recording industry might finally be coming around to the notion that offering consumers a good deal on pop music is an effective way to build customer loyalty and increase revenue. But industry executives apparently aren’t satisfied with the existing model: not only have they consistently resisted efforts to introduce creative pricing into the download business, they seem determined to raise the standard per-song download cost as quickly as possible.