Is BBC 1 Irrelevant?

BBC 1 Radio is about to announce this year’s ratings, and it might not be pretty. “Last year, the station shed nearly half a million listeners, falling to its third consecutive all-time low. While the station may like to claim they are a casualty of greater choice, the growth of their rivals hints at something more obvious – Radio 1 is totally misjudging on a daily basis what its listeners actually want to hear.”