Tech And Big Entertainment Cozying Up

It wasn’t too long ago that entertainment companies were at war with tech companies. No more. “With growth slowing in both entertainment and technology, players on both sides started to accept an uncomfortable reality: they simply could not afford to go on fighting. The ability to deliver movies and music over the Internet in a pirate-proof format could mean big money for movie and record companies, which have long complained about the expenses of manufacturing and distributing their wares. And as Apple is proving – it now sells more iPods than Macintoshes – there are equally fat profits for those who can ease the distribution and consumption of digital entertainment. The result is what looks like a beautiful new friendship.”