Arts Programming Ranks Last With BBC Viewers

What programs do BBC viewers most value? “High quality news topped the list of ‘public service’ programming – 70 percent of respondents said it was important for society and to them personally. Then came sport, drama and, perhaps surprisingly, soaps. Viewers said they valued them because they dealt with current social and health issues in an engaging way. Right at the bottom came arts and religious programmes – fewer than 10 percent thought these were of particular value to society.”