TV Commercials – From Rage To Oblivion

People are reported to watch 714 commercials a week, or 37,000 a year, yet it is difficult to think of five of them offhand. For a decade or so, watching ads was as fun as joining the kind of religious cult that plays heavy-metal albums backward, laboriously noting the various shout-outs to Beelzebub. Such fun insists that pop culture is a game run by evil, Orwellian masterminds, who can’t fool us! If a certain innocence predated our almost insane distrust of the advertising industry, then this same distrust has now melted into ennui and fatigued resignation. If any of you have ever lived near a smelting plant or airport, you understand perfectly this process, from novelty to rage to obliviousness.”