Two Magazines – A Letter Between Them

There’s “America” magazine and “American” magazine, and they couldn’t be more different. “The two magazines nicely convey the dyads: rural and urban, mass and elite, red and blue. America’s America is sleek, multiracial and wonderfully coiffed. The images on the oversize, foil-edged pages are outré; in one photo essay the actress Juliette Lewis is curled up in a refrigerator, having a moment with herself. Using hip-hop as its motif the magazine roams across fashion, film and technology. It takes the reader behind the velvet ropes and assumes anyone who is reading it belongs there: America magazine defines and covers its own species. American Magazine’s America seems more like a teddy bear you can hold on your lap.”