A newspaper editor had an idea. “In 1966, appalled by the best sellers of Jacqueline Susann and others, he challenged his colleagues at Newsday, where he was a distinguished editor and writer, to perpetrate a book so mindlessly crass it could not fail. ‘There will be an unremitting emphasis on sex. Also, true excellence in writing will be quickly blue-penciled into oblivion’.” The book went on to sell millions of copies, crack the New York Times bestseller list and earn its authors $1.25 million.